Editorial + Marketing

Print + Digital
Presentations
Videos

I am a print and digital designer and a strong project manager. Below are samples of my work as creative director at a content studio focused on healthcare clients and as art director at newsstand magazines.

Presentation Deck
Mayo Clinic

Pitch: Become relevant with Millennials
Branded PowerPoint templates with an easy-to-use modular system empowers Linkwell’s fast-moving sales department to build compelling narratives with little design effort, like this presentation for Mayo Clinic.

Role: Creative Director
Tasks: Rebranding, including designing logo, style guide, templates, photo library

Video Animation
National Vision

A Kids’ Guide to Eye Exams

Goal: Increase store visits and boost sales through YouTube
Highly entertaining educational videos for kids and parents about the importance of eye health.

Role: Creative Director
Tasks: Concept, assignment,
art direction
Illustrator & animator: Emanuele Colombo

Instagram Campaign
Optum Health

Goal: Grow Optum Perks’ social media followers organically
A new content strategy, focused on real-world health advice, meant bringing in photography, animation, and infographics while adhering to the brand system of this healthcare giant.

Role: Creative Director
Tasks: Prototyping, designing, art directing, photo editing
Designers: Amanda Bailey, Zach Gilyard, George Karabotsos
Animators: Tyler Bertram, Carolina Kowalczyk
Photo editor: Katie Dunn

Editorial Design 
Digital

Publications for Healthcare Companies
Clients: Aetna, BlueCross, ClearMatch, Wellframe

Role: Creative Director
Tasks: Prototyping, designing, art directing, photo editing
Designers: Amanda Bailey, Jenny Klock Utschig, Julia Moburg

Success Principles of
World-Class Brands Guide
Author: John Hommeyer

Editorial Design
Print

Publishing companies: Condé Nast, Time, Inc., Rodale, Forbes Custom Media